because nutrition should be personal.

A different approach to pet nutrition.

At Rada, every nutrition plan begins with a **one-to-one consultation**.
We take the time to understand your pet — their health, their lifestyle, their needs.
From there, we create a **unique formulation**, designed specifically for them.
Each diet is then **prepared fresh in our artisanal laboratory**,
for one pet only.
No generic recipes.
No industrial production.

Start your journey today

No two pets are the same.

At Rada, we believe that nutrition should never be generic.
Every pet has different needs, different health conditions, and a different life.

Rada was born from years spent understanding dogs not just through training, but through behavior — seeing how deeply nutrition shapes their energy, mood, and wellbeing. As a trainer and behaviorist, I saw firsthand that something was missing: even the most attentive care was being paired with standardized food. That realization led me to collaborate with six veterinarians, each bringing clinical expertise to what I understood emotionally — that true care must be personal. Together, we created Rada: a place where nutrition is not produced, but thoughtfully designed, measured, and prepared for one pet at a time. Because when you truly know them, you cannot feed them like everyone else.

Your pet deserves more than a standardized approach.

Personal. Measured. Unique.

Meet the Team

Nori Plama

FOUNDER, Dog Trainer & Behaviourist

With over 15 years devoted to understanding canine behaviour, Nori’s approach is rooted in a deep, intuitive knowledge of each dog as an individual.
Her experience as a trainer and behaviourist shaped a belief that true care goes beyond routine — it requires attention, precision, and a personal approach.
Rada was created from her commitment to offering dogs the same level of thoughtful, tailored care their owners expect for themselves.
Dr. Monica Giai

Veterinary nutritionist

Graduated with honours in Veterinary Medicine, Dr. Giai has focused her career on internal medicine, with particular expertise in gastroenterology and clinical nutrition for dogs and cats.
She holds a Master’s degree in Gastroenterology of the Dog and Cat and an Executive Master in Clinical Nutrition and Pet Food Technology, reflecting a rigorous and specialised approach to nutrition.
Her work combines advanced clinical knowledge with precision and care, contributing to the design of truly tailored nutrition plans for each individual pet.
Dr. Vittorio Vedove

Veterinary nutritionist

Graduated in Veterinary Medicine, Vittorio further specialised with a Master’s degree in Nutrition and Dietetics of Dogs and Cats, developing a focused expertise in clinical nutrition.
His work explores the connection between nutrition and behaviour, with particular attention to tailored BARF protocols designed to support behavioural balance.
Through his consultations, he brings a thoughtful and individual approach, contributing to nutrition plans that respect both the physical and behavioural needs of each pet.
Dr. Federico Granatiero

Veterinary nutritionist

Graduated in Veterinary Medicine, Federico further specialised with a Master’s degree in Gastroenterology of the Dog and Cat from the University of Pisa.
His clinical focus lies in internal medicine and gastroenterology, with advanced expertise in digestive health and endoscopic diagnostics.
Through his work, he contributes a precise and analytical approach, ensuring that each nutrition plan supports the underlying health and balance of every pet.
Dr. Francesca Boggi

Veterinary nutritionist
Graduated in Veterinary Medicine from the University of Pisa, Francesca further advanced her expertise with a Master’s degree in Clinical Nutrition and Dietetics.
Her approach integrates clinical nutrition with systemic perspectives, including phytotherapy and mycotherapy, offering a more holistic understanding of each pet’s needs.
She specialises in designing tailored home-prepared diets, supporting both healthy pets and those with specific conditions through personalised nutritional care.